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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A. Always include the country code as part of your customer's phone numbers.
B. Include only customers with highest value order for best performance.
C. Always include your customers' countries in their own column in your file.
D. For customer lifetime value rate your customers on a ranking from 1-10
E. Convert different currencies into the same one.

Question 2

You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A. CPC
B. Reach
C. Avg. Order Per User
D. Revenue per user
E. Impression
F. CPM

Question 3

Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

A. Videos running on Facebook-only placement can be up to 90 seconds.
B. Videos running on Facebook only in-stream placement can be up to 45 seconds.
C. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
D. Videos on Audience Network only in-stream placement must have at least 5 seconds.
E. Videos running on Audience Network only in-stream placement can be up to 180 seconds.

Question 4

You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Use website conversions to integrate with offline conversions.
B. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
C. Use a Point Of Sale provider to integrate offline conversions.
D. Use digital receipts instead of printed receipts to enable offline conversions.
E. Integrate your CRM system with your offline conversions.

Question 5

You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A. Start a new campaign and set up the spending limit to $30,000.
B. Duplicate the existing campaign and increase campaign spending limit to $20,000
C. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
D. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
E. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
F. Raise the campaign spending limit of the existing campaigns to $30,000.

Solutions: