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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Put the report in the Company folder.
B) Share the report through email only.
C) Grant edit access to the specific user group.
D) Grant edit access to each individual user.

2. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Enable cross-channel campaign tracking.
B) Apply a fallback metric for revenue tracking.
C) Map the correct campaign events to the revenue metric.
D) Recreate the calculated metric using campaign event types.

3. You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A) Persistence allows you to override the education level Dimension with other demographic data
B) Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on
C) Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
D) Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard

4. Which steps are required before sharing a project report with business stakeholders?
(Select two.)
Response:

A) Activate Real-Time Tracking
B) Define Access Permissions
C) Enable Campaign Data Export
D) Validate Data Filters Applied

5. A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
Response:

A) Event
B) Person
C) Session
D) Channel

Solutions: