IBM C2080-470 exam : IBM Unica Campaign V8.5

C2080-470 Exam Simulator
  • Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Aug 03, 2026
  • Q & A: 108 Questions and Answers

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IBM C2080-470 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign Design and Development- Segment creation and targeting
- Building campaigns and flowcharts
Topic 2: Campaign Execution and Optimization- Campaign execution flow
- Performance monitoring and optimization
Topic 3: Data Management and Integration- Integration with external systems
- Data sources and data mapping
Topic 4: Unica Campaign Architecture and Concepts- Campaign data model and flowcharts
- System components and architecture overview

IBM Unica Campaign V8.5 Sample Questions:

1. A user is setting up a Contact History table for a Customer audience level. The customer audience level in the user database is represented by the Customer_Key column. Which one of these fields is NOT a required field for the Contact History table?

A) PackageID
B) Customer_Key
C) TreatmentID
D) CellID


2. A campaign user has come to the specialist indicating that one particular flowchart is taking too long to run, and they need help finding the bottleneck. What are the most logical first steps to try to isolate the actual bottleneck(s)?

A) The specialist needs to ask the user a sequence of questions about all of the flowcharts such as how many records do they select initially, howmany segment boxes do they have, and how many output records do they write per day.
B) The specialist needs to send the user a re-sizing questionnaire, since this means the user's system is undersized.
C) The specialist should request that the user monitor the performance of the database because it's most likely a database problem.
D) The specialist needs to ask for a copy of that flowchart's log file and the flowchart template file, and use it to begin the initial assessment of thesituation.


3. The specialist is upgrading a multiple partition installation from 8.x to 8.5 What is the correct method to upgrade a multi-partition environment?

A) Run the migration once for all the partitions.
B) Run the upgrade script for each partition.
C) Run the migration for each partition.
D) Run the upgrade script once for all partitions.


4. A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs. Which Unica Campaign flowchart process box is the BEST way to accomplish this?

A) Segment process
B) Snapshot process
C) Merge process
D) Sample process


5. A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?

A) Global suppression.
B) The table mapping of Customer_master are out-of-date.
C) The Select process was not configured properly.
D) Incorrect audience level has been chosen for the Customer_master table.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: D
Question # 3
Answer: B
Question # 4
Answer: D
Question # 5
Answer: A

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