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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
| Segmentation and Personalization | - Personalization experiences
- 1. Recommendations and targeting
- 2. Web and email personalization
- Audience segmentation strategies
- 1. Rule-based segmentation
- 2. Behavioral segmentation
|
| Measurement and Optimization | - Reporting and analytics
- 1. Campaign performance metrics
- 2. Optimization strategies
|
| Implementation and Configuration | - Setup and deployment
- 1. Tracking and tagging concepts
- 2. Configuration of campaigns
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
- 1. Interaction Studio core concepts
- 2. Use cases and business value
|
| Data and Customer Profiles | - Data ingestion and identity resolution
- 1. Data sources and integration concepts
- 2. Customer data model
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What is themaximum number of user attributes you can setup per dataset?
A) 100
B) 50
C) 250
D) 500
2. What are three features of the WebSDK when deployed on a website?
A) Sitemapping for data collection
B) Rendering campaign for personalisation
C) Configure filters andgoals
D) Identity and cookie management
E) Loading data from ETL feeds
3. Which three components of a recipe are optional when configuring a new algorithm?
A) Variation
B) Boosters
C) Exclusions
D) Decisions
E) Ingredients
4. What are the three types of ingredients available for a recipe?
A) Co-Occurrence
B) Machine Learning
C) Recommendations
D) Catalog-based and Trending
E) Promotions
5. When should you define goals and filters?
A) Before launching a campaign that you want to measure against a goal or filter
B) Over time, when you have something new you want to meausure
C) When you are reviewing campaign statistics for a published campaign
D) After launching a campaign that you want to measure against a goal or filter
Solutions:
Question # 1 Answer: A | Question # 2 Answer: A,B,D | Question # 3 Answer: A,B,C | Question # 4 Answer: A,C,D | Question # 5 Answer: C |