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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A. Scoring Split
B. Path Optimizer
C. Frequency Split

Question 2

NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A. Reduce line spacing to fit more content on the screen and reduce scrolling.
B. Increase the font size (over 16pt) to make the content easier to read.
C. Remove role="presentation" from layout tables to support assistive technologies.

Question 3

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Use the Split option to temporarily add additional filter criteria.
B. Copy thefiltered data extension and add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.

Question 4

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?

A. List-Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe

Question 5

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A. Add a description to each asset upon creation.
B. Add descriptive tags to each asset upon creation.
C. Add assets to folders upon creation.

Solutions: