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Marketo Certified Professional, the MCE test will include the following topics:
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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| Section | Objectives |
|---|---|
| Topic 1: Email Marketing | - Email deliverability and testing - Email creation and personalization |
| Topic 2: Campaign Management | - Automation flows and scheduling - Smart campaigns and triggers |
| Topic 3: Lead Management | - Segmentation and smart lists - Lead lifecycle and scoring |
| Topic 4: Integrations | - CRM integration (Salesforce, etc.) - API and data sync concepts |
| Topic 5: Marketing Automation Fundamentals | - Marketo Engage architecture and core concepts - Programs, campaigns, and workspaces |
| Topic 6: Analytics and Reporting | - Attribution and engagement analysis - Performance reporting |
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