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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales and Order Capture | 22% | - Describe the lead-to-order process - Configure guided flows for sales processes - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ |
| Topic 2: Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Topic 3: Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Describe the proposal creation and management process - Configure inventory and ad placement products - Configure media plans and rate cards |
| Topic 4: Billing, Invoicing, and Revenue Management | 10% | - Describe billing and invoicing processes - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Configure billing schedules and rules |
| Topic 5: Order Management and Fulfillment | 18% | - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe the order decomposition process |
| Topic 6: Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe inventory management and availability - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory |
A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
Correct Answer: B 🗳️
Explanation: Only visible for Exam4PDF members. You can sign-up / login (it's free).
A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?
Correct Answer: A,D 🗳️
Explanation: Only visible for Exam4PDF members. You can sign-up / login (it's free).
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
Correct Answer: A,B,E 🗳️
Explanation: Only visible for Exam4PDF members. You can sign-up / login (it's free).
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
Correct Answer: A,D 🗳️
Explanation: Only visible for Exam4PDF members. You can sign-up / login (it's free).
A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?
Correct Answer: D 🗳️
Explanation: Only visible for Exam4PDF members. You can sign-up / login (it's free).
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