GCCC SCMP exam : Strategic Communication Management Professional

SCMP Exam Simulator
  • Exam Code: SCMP
  • Exam Name: Strategic Communication Management Professional
  • Updated: Oct 02, 2026
  • Q & A: 103 Questions and Answers

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GCCC SCMP exam simulator

GCCC SCMP Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Implementation and Execution15-20%- Project management for communication
- Integration of communication channels
- Resource allocation and budgeting
- Change management communication
- Crisis communication planning
Topic 2: Evaluation and Measurement15-20%- Measurement frameworks and models
- ROI and business impact assessment
- Key performance indicators (KPIs)
- Analytics and reporting
- Continuous improvement processes
Topic 3: Message Development and Design20-25%- Audience segmentation and targeting
- Creative development processes
- Content strategy
- Channel selection and optimization
- Message strategy and architecture
Topic 4: Strategic Communication Foundations15-20%- Professional standards and competencies
- Ethical principles in strategic communication
- Communication theory and models
- Role of communication in organizational strategy
Topic 5: Strategic Planning and Analysis20-25%- Environmental scanning
- Stakeholder identification and mapping
- Setting strategic communication objectives
- Research and measurement frameworks
- Situation analysis methodologies

GCCC Strategic Communication Management Professional Sample Questions:

Question #1

Which activity helps a senior-level strategic communication professional be MOST effective?

  • A. Reviewing all written material before it is released
  • B. Monitoring social media
  • C. Being proactive
  • D. Attending all senior management meetings
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #2

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

  • A. "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
  • B. "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
  • C. "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
  • D. "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

  • A. Evaluate the latest tools and technologies available to support internal communication.
  • B. Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
  • C. Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
  • D. Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

  • A. Establish social media guidelines for ambassadors.
  • B. Scan channels to see which employees are already speaking about the organization.
  • C. Automatically make members of the communication team the ambassadors.
  • D. Create a social media account for the CEO and post on their behalf.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #5

(Which of the following is a S.M.A.R.T. objective for a communication strategy?)

  • A. Increase subscriptions by 15% among 25-45-year-olds within a year
  • B. Increase awareness by 10% in the Southern region and by 20% in the Northern region
  • C. Achieve 1,500,000 impressions among target population
  • D. Achieve top of mind awareness of the brand by the end of 2020
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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