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Google Display Exam Practice Test Sample Questions:

1. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
B) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
C) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
D) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.

2. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?

A) My Change History tool
B) Keyword tools
C) Conversion optimizer
D) Display ad builder

3. You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A) 640x360
B) 500x500
C) 950x500
D) 300x250

4. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the cost of conversions that have happened after a user saw Bob's ad online.
B) It's the conversion rate for ads in the Google Content Network.
C) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
D) It's the number of conversions that have happened from a video ad.

5. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?

A) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
B) The contextual targeting allows the business owner to target specific demographics.
C) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
D) The contextual targeting allows the business owner to target specific languages.

Solutions: