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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does household penetration measure?

A) The number of new products introduced into a market within a year.
B) The percentage of households purchasing a product within a specified period.
C) The total revenue generated by a product in a market.
D) The average frequency of purchases made by households in a market.

2. Which of the following best defines the key stages and components of a retail supply chain?

A) The transportation and storage of goods from manufacturers to warehouses
B) The financial planning and budgeting for inventory purchases
C) The marketing strategies used to promote products to customers
D) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction

3. What does ROI analysis measure?

A) The percentage increase in customer satisfaction after a promotion.
B) The financial return of a promotion by comparing incremental revenue to the investment made.
C) The cost savings achieved through a promotion.
D) The total sales volume generated by a promotion.

4. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Quantile Regression
B) Linear Regression
C) Polynomial Regression
D) Decision Tree Regression

5. What stores would be included in a High Demand/High Opportunity Cluster?

A) Stores 100, 103, 107 and 108
B) Stores 101, 103, 106 and 107
C) Stores 103 and 107
D) Stores 100 and 108

Solutions: