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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It primarily increases customer satisfaction without affecting labor or OPEX.
B) It increases the complexity of inventory management, raising labor costs.
C) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
D) It has no impact on labor or operating expenses

2. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Retailer POS Data
B) Retailer Loyalty Data
C) Syndicated Panel Data
D) Syndicated POS Data

3. What is considered a long-term promotional objective for the retailer?

A) Lobby displays
B) Retailer image/brand building
C) Weekly advertisement
D) Online discounts

4. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) 75%
B) 67%
C) $4,000,000
D) $2,000,000

5. What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?

A) The majority of sales come from niche or specialty items.
B) All items contribute equally to total sales.
C) The 80/20 Rule applies only to inventory management, not sales.
D) Most sales are derived from a small percentage of best-selling items.

Solutions: