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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A. The test administrator selects the desired audience test segment sizes.
B. The test administrator manually selects the version to send to the remainder.
C. The system automatically sends the winning version to the remainder audience.
D. The test administrator chooses which subscribers to place in each audience.

Question 2

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

A. Stack the content in a single column.
B. Cut content to make the message fit above the fold.
C. Keep copy simple and direct.
D. Design with the most important content at the top.
E. Use image-based text for hero graphics.

Question 3

The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

A. Playbooks
B. Data Extract Activity
C. AMPscript
D. Data relationships

Question 4

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the All Subscribers List.
B. The email will be sent to the email address stored on the data extension.
C. The email will be sent to the Subscriber Key on the All Subscribers List.
D. The email will be sent to the field marked as the Primary Key.

Question 5

Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

A. List Attributes
B. Order History
C. Data Extension Fields
D. Email Address

Solutions: