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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A) Preview Tab
B) Content Detective
C) Standard Workflow Approval
D) Two-Step Workflow Approval

2. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Include "Hero_CTA" in the Link Tooltip field for each link.
B) Include Hero_CTA1 In the filename for each Hero Image.
C) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
D) Add "Hero_CTAn to the Tracking Alias field for each link.

3. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A) Switch to Classic Content to move the assets into the Shared Content folder.
B) Individually share each asset with the other business unit in Content Builder.
C) Create and share a new folder for the assets in Content Builder.
D) Move the content into the Shared Content folder in Content Builder.

4. A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A) Playbooks
B) Query Activity
C) User-initiated email
D) Automation Studio

5. What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

A) Ensure all subscribers have given you permission
B) Subject line recognition
C) Identify the message as an advertisement
D) Add how the subscriber subscribed to your email
E) Address Book Strategy - add address book tool to your emails.

Solutions: