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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
B) Create both a landing page and form using the enhanced landing page experience.
C) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

2. It is recommended that Email Preference Center should use more than one page level depth

A) False
B) True

3. A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A) Match records by CRM ID
B) Match records by Account ID
C) Match records by fuzzy match rules
D) Q Match records by email address

4. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) Only send emails to prospects who do not use Apple Mail.
B) Enable visitor filters for all customers so opens are not tracked.
C) A Use the Open Rules Audit to remove opens as criteria in their automations.
D) Disable open tracking within account settings.

5. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A) Send highly targeted content first, followed by less targeted content
B) Send emails using dynamic content based on prospect account fields
C) Send five emails exactly seven days apart, without any following steps
D) Send the least targeted content first, followed by more targeted content

Solutions: