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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Support for social networks, affiliates, and content aggregators.
C) Rapid time to value, based on pre-integration and common marketing constructs.
D) Recognized best of breed web analytics and 1:1 marketing.

2. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) store operations
B) cross-channel order management
C) social marketing
D) supply chain visibility

3. Extended selling channels and brand experience include .

A) call center and physical stores
B) web store, mobile store, kiosks
C) segmentation, promotions, targeting
D) social integration, remote widgets, affiliates

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) WebSphere Commerce
C) Sterling Commerce
D) Coremetrics

5. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?

A) ILOG Optimization
B) Unica
C) WebSphere Commerce
D) Cognos

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