Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

MC-Con-201 Exam Simulator
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 24, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Business Units and governance
  • 1. Business Unit requirements
    • 2. Content and user governance using roles and Enhanced CMS Workspaces
      - Domain authentication and authorization
      • 1. Self-service domain authentication
        • 2. Domain authorization for branded, authenticated email delivery
          - Marketing Cloud Next environment setup
          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
            Topic 2: Consent13%- Platform consent objects
            • 1. Purpose and relationships of consent objects
              - Consent management concepts
              • 1. Role of consent in customer engagement and compliance
                - Consent banners
                • 1. Configuring consent banners on marketing landing pages and external pages
                  - Consent record management
                  • 1. Creating, managing, and updating consent records
                    Topic 3: Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                    • 1. Connecting, harmonizing, unifying, and activating customer data
                      • 2. Audience segmentation and content personalization
                        - Identity Resolution
                        • 1. Configuring Identity Resolution
                          • 2. Linking multiple data sources into a unified profile
                            - CRM data ingestion and activation
                            • 1. CRM objects and records
                              • 2. Actionable Lists
                                • 3. Audience segmentation, activation, and content personalization
                                  - Data 360 consumption and entitlements
                                  • 1. Impact of marketing automation design decisions on platform consumption and usage
                                    • 2. Consumption-based entitlements
                                      Topic 4: Campaign Design, Flow Orchestration & Content30%- Landing pages
                                      • 1. Components and configuration required to build landing pages
                                        - Flow orchestration
                                        • 1. Flow types
                                          • 2. Flow configuration settings
                                            • 3. Flow elements and logic for business processes and messaging
                                              • 4. Trigger conditions
                                                - Messaging data sources
                                                • 1. Selecting appropriate data sources for personalized customer data
                                                  - Personalization
                                                  • 1. AMPscript
                                                    • 2. Merge fields
                                                      • 3. Handlebars
                                                        • 4. Repeaters
                                                          • 5. Content variations
                                                            - Activation templates
                                                            • 1. Selecting appropriate contact point values
                                                              • 2. Configuring activation templates
                                                                Topic 5: Agentforce & AI Innovation11%- Conversational messaging
                                                                • 1. Ongoing interactions across messaging channels
                                                                  • 2. Customer engagement and response handling
                                                                    - Marketing agents
                                                                    • 1. Content generation
                                                                      • 2. Audience segmentation
                                                                        • 3. Campaign creation
                                                                          - Predictive AI
                                                                          • 1. Selecting appropriate predictive AI features
                                                                            Topic 6: Analytics & Performance Insights8%- Reporting and analytics
                                                                            • 1. Selecting pre-built dashboards for reporting requirements
                                                                              - Marketing insights
                                                                              • 1. Surfacing marketing data and insights across the Salesforce platform

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