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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A) Static List
B) Test List
C) Static or Dynamic list
D) Dynamic List

2. LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft must add prospect to a dynamic list
B) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
C) LenoxSoft uses location based scoring categories .
D) LenoxSoft added location based criteria

3. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create a completion action based on the Lead Status field value.
B) Create a segmentation rule based on the Lead Status field value
C) Create an automation rule based on the Lead Status field value
D) Create a dynamic list based on the Lead Status field value

4. What is true about custom redirects? [Choose two answers]

A) Custom redirects are great for linking to files or pages you do not host.
B) Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
C) When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
D) When a visitor converts to a prospect completion actions on a custom redirect will trigger

5. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Automation rule and user queue
B) Form completion action and user group
C) Form completion action and user queue
D) Automation rule and user group

Solutions: